Super goes in. Superdry taste comes out.

How to make a great beer ? Tom Kuntz reveals Hahn's method with humour in this commercial.

To get the super beer, you need to gives it the right influences : make your beer watch kung fu movies and listen to rock n roll music for instance. But to get the true great beer, you need the combination of all the original influences described in the commercial at brewing stage ...

Eight VFX took charge of the visual effects of the Hahn campaign and created all stages of production of the beer. The studio also created a digital flying helicopter where seats the boss of the company who tastes the SuperDry beer.

Eight VFX artists took photos of the helicopter Tom Kuntz wanted to see in the commercial and used Enwaii to morph a previous helicopter model they already had, added details and prepared it for texturing in Mudbox.

Starting from an existing model and rebuilding the shape quickly in details with photogrammetry prooved to be a really good choice to both boost productivity and match the desired vehicle to show on screen. It is also a good example of the use of photogrammetry for digital vehicle construction.