Twix Factory Tour: the Twix saga continues
After the very successful campaign with Twix Ideologies, Twix decided to keep the humourus approach with the now well known slogan "Try both and pick a side".
The saga counts now 4 commercial in total, and Enwaii was involved in all in order to fulfill the photogrammetry needs.
The main commercial of the sequels is called Twix Factory Tour, where we can discover in details the design of the Left Twix, with a very charming Charlie and the chocolate factory feeling.
Shooting took place in the beautiful Bradbury building in Los Angeles (a shooting location for Blade Runner). But whatever a splendid place it is, it had to be enhanced for the sake of the story. In order to extend such a fantastic place, Eight VFX opted for a photogrammetry approach with Enwaii. Photos were taken to recreate survey and model of the existing place by Mathias Jourdes, so his colleagues can after add and integrate properly all the extensions and impossible items they designed (like the caramel wheel and the ballon line for instance).
Photogrammetry of the interior of the factory
Prior to enhance the factory with incredible items, Eight VFX artists used Enwaii to have a 3D version.
Other episodes of the Twix saga
Twix Merger
Twix Breaker Room
Images courtesy of Eight VFX and Twix
Agency: BBDO/NY
Production Company: MJZ
Director: Craig Gillespie
On-Set Supervisor: Jean Marc Demmer
VFX Supervisor: Fred Hopp
Lead Compositor: Vincent Blin
Concept Design: Jaguar Lee
Modeling: Shuichi Nakahara
Lighting & FX: Denis Gauthier
Lighting:Yu Fuji
Match-Moving: Michael Lori
Texture Artist: Jean-Batiste Cambier
Flame Compositor: Fabien Coupez
Flame Compositor: Anthoni Petitti
Roto Artist: Natalia Schkliar
Digital Supervisor: Yannick Leblanc
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
VFX Producer: Michael Shores
VFX Coordinator: Evan Kantor
Post Producer: Michael McCarthy