Twix Factory Tour: the Twix saga continues

After the very successful campaign with Twix Ideologies, Twix decided to keep the humourus approach with the now well known slogan "Try both and pick a side".

The saga counts now 4 commercial in total, and Enwaii was involved in all in order to fulfill the photogrammetry needs.

The main commercial of the sequels is called Twix Factory Tour, where we can discover in details the design of the Left Twix, with a very charming Charlie and the chocolate factory feeling.

Shooting took place in the beautiful Bradbury building in Los Angeles (a shooting location for Blade Runner). But whatever a splendid place it is, it had to be enhanced for the sake of the story. In order to extend such a fantastic place, Eight VFX opted for a photogrammetry approach with Enwaii. Photos were taken to recreate survey and model of the existing place by Mathias Jourdes, so his colleagues can after add and integrate properly all the extensions and impossible items they designed (like the caramel wheel and the ballon line for instance).

Photogrammetry of the interior of the factory

Prior to enhance the factory with incredible items, Eight VFX artists used Enwaii to have a 3D version.

Other episodes of the Twix saga

Twix Merger

Twix Breaker Room

Images courtesy of Eight VFX and Twix

Agency: BBDO/NY

Production Company: MJZ

Director: Craig Gillespie

On-Set Supervisor: Jean Marc Demmer

VFX Supervisor: Fred Hopp

Lead Compositor: Vincent Blin

Concept Design: Jaguar Lee

Modeling: Shuichi Nakahara

Lighting & FX: Denis Gauthier

Lighting:Yu Fuji

Match-Moving: Michael Lori

Texture Artist: Jean-Batiste Cambier

Flame Compositor: Fabien Coupez

Flame Compositor: Anthoni Petitti

Roto Artist: Natalia Schkliar

Digital Supervisor: Yannick Leblanc

Executive Producer: Baptiste Andrieux

Executive Producer: Shira Boardman

VFX Producer: Michael Shores

VFX Coordinator: Evan Kantor

Post Producer: Michael McCarthy